Holiday gift shopping for pets

The Holiday Season is all about giving to family, friends or significant others, but who else is on the receiving end? Pets of course! Everyone deserves something new for Christmas!

If you have thought of purchasing a gift for your pet for Christmas, then you are certainly not alone. 

In this exclusive Pet Report, we were curious to find out who across the world owns a pet, and what presents are given to our furry friends during the Holiday season.

Happy Pawlidays!

Methodology.

Klarna’s Holiday Survey was sent out online in collaboration with research agency Dynata, to a representative sample of more than 16,900 consumers across 16 countries, with more than 1,000 respondents per country.

16 countries

17,000 consumers

3 continents

Holiday gifts for pets

The holidays are no longer just for humans, but also for your four-legged companions and other friends. Let’s take a look at who across the world has put their pet at the top of their present list, and are planning to purchase a gift for their pet during the festive season.

Share of pet owners planning to purchase a gift for their furry family members

American, Norwegian and Finnish pet-owners want their pet to enjoy the festivities the most by treating them with a Christmas gift.

3 in 5

pet-owners plan to purchase a gift for their pet during the Holiday season.

3 in 4

American pet-owners plan to give a present to their pet.

Pet gifting according to generations and gender.

Although pet-owners have an unconditional love for their pets, who is planning to purchase a gift for them at Christmas? Let’s take a look!

Christmas presents for pets, the age group and gender version.

Younger generations plan on treating their pet the most this Christmas. Hint: some pets will have more packages to unwrap than others, as some pet owners are looking to buy several different types of gifts!

3 in 5

women and men plan to let their pet enjoy the festivities by giving them a gift

5 in 7

Millennials will buy a Holiday gift for their pet

Types of gifts from pet-owners

If there is anyone deserving of a gift this holiday season, well, it’s your pet. But what are pets most expecting to find in their stockings this year? Is it toys, an ugly sweater or some treats?

Popular purchases among pet-owners

Here we take a look at the most popular purchases among pet-owners and how they are going to treat their furry family members.

Toys

are the most popular pet gift this Holiday season, followed by Food items.

2 in 5

of American and Norwegian pet-owners treat their pet to their own home decor (beds, bowls, etc). 

Gifting someone else’s pet

While consumers might “like” their friends’ pets pics on Instagram, don’t expect them to buy any special treats this season. Over three-quarters of shoppers say they’re not shopping for anyone else’s pet this year.

Who spoils their friends’ pet?

Let’s check out who among pet-owners are the most generous, and ready to splurge their money on someone else’s pet.

4 in 5

pet-owners do not plan on giving a gift to someone else’s pet.

1 in 3

of Millennials would plan to gift someone else’s pet, making them the most generous generation!

Pet ownership.

Pets can be our best friends and motivators. They make us laugh and bring us comfort when we need it the most. Let’s take a look at the share of people who have welcomed and added a pet to their family.

Where are the most pet-owners?

Italians are, hands down, the biggest pet-owners in the world. Americans and French rank second and third for pet ownership.

2 in 3

Italians are pet-owners.

44%

of Swedish people are pet-owners.

Women are more likely to be pet-owners

Women are more pet-owners than men. And, on average, there are more Gen Z and Millennial pet-owners as compared to older generations.

3 in 5

women own a pet.

2 in 3

of Gen Z and Millennials own a pet.

The online shopping map.

Pet owners across the world are buying supplies, toys and treats for their furry family members online. Let’s take a look at where they live.

The online shopping map.

Select a country in the list below to see where people shop the most Pet products online per capita in that country.

1 January – 7 December 2021

That’s it for now!

Want to know more? Check out Klarna’s Festive Feels Report which takes a closer look at how identity impacts how we celebrate the holidays!

Ugly Christmas Sweaters

Christmas is just around the corner. When most of us think about lighting up our homes with colorful lights or decorating a Christmas tree, some are reaching into the back of their closet to take out their Ugly Christmas sweater. Whether you love or hate it, nothing says festive fashion like the Ugly Christmas Sweater. 

First introduced in the 1950s and initially called “jingle bell sweaters” by retailers, it was not until the 1980s that the Christmas sweater gained popularity thanks to appearances in TV and movies.

In this report, we’ve taken the opportunity to investigate how people across the globe are donning Ugly Christmas Sweaters this season.

Ho, Ho, Ho

Methodology.

Klarna’s Holiday Survey was sent out in collaboration with Dynata to a representative sample of more than 18,000 consumers across 18 countries, and 3 continents, with more than 1000 respondents per country.

18 countries

18,000 consumers

3 continents

Ugly Christmas Sweater, yay or nay?

It’s already that time of year when festive clothing is acceptable at every occasion. From Christmas-themed jumpers with Santa Claus, reindeer and snowmen, to more sassy or funny sweaters, we are spoilt for choice! Although the wearing of the Ugly Christmas Sweater is a long lasting tradition for some, for others it’s a trend that has to end.

A love or hate relationship.

Is the Ugly Christmas sweater craze the same in most countries? Here’s what people across the globe think:

1 in 2

Americans love Ugly Christmas Sweater, making them the most enthusiastic wearers in the world.

71%

of Germans are opposed to the idea of an Ugly Christmas Sweater.

Who else loves Ugly Christmas Sweaters?

It is not only across countries that differences in attitudes towards Ugly Christmas Sweaters can be found. Star signs, sexual identity and birth order are often more revealing than your age, gender, or country of origin. For instance, the likelihood that you enjoy an exceptionally Ugly Christmas Sweater appears to increase with the level of seniority in the sibling birth order.

46%

born in the Aries star sign loves an Ugly Christmas Sweater – the most out of any zodiac

50%

LGBTQIA+ people has a higher love for Ugly Christmas Sweaters compared to others

The Season’s must-have according to generations and gender

Younger generations are more enthusiastic about the idea of an Ugly Christmas Sweater compared to older generations. And, on average, women are more open to wearing one than men.

Ugly Christmas Sweater wearers by age and gender.

Women are more enthusiastic than men regarding the Ugly Christmas Sweater. Click on the tabs below to see how the sentiment shifts across genders and age groups across the world.

43%

women love Ugly Christmas Sweater compared to 37% of men. This gap between women and men appears to be highest in Spain – and the opposite only in Austria

3x

more Gen Zers love the idea of an Ugly Christmas Sweater compared to Baby Boomers.

Dressing habits during the holiday season

There are plenty of opportunities to dress—and impress—during the “most wonderful time of the year.” Warm, chic, funny, cheesy? Let’s see how people are wearing their holiday spirit.

Holiday outfits

Let’s take a look at what people around the globe think best represents their dressing habits during the holiday season.

3x

Americans are three more times as likely to be looking forward to wearing their Ugly Christmas Sweaters compared to Germans.

12%

of Americans think their Ugly Christmas Sweaters are the most important feature of their Holiday wardrobe, making them the most positive across the globe!

Millennials + Ugly Christmas Sweaters = True

Younger generations are the most adventurous dressers during the festive season. They are more eager to get new outfits for every social occasion  and more keen to wear Ugly Christmas Sweaters.

3x

more Millennials are looking forward to wearing their Ugly Christmas Sweaters compared to Baby Boomers.

15%

of American Millennials are looking forward to wearing their ugly Christmas Sweaters.

That’s it for now!

Want to know more? Check out Klarna’s Festive Feels Report which takes a closer look at how identity impacts how we celebrate the holidays!

Welcome to Klarna’s Mariah Carey Christmas Report!

How early is too early to listen to Mariah Carey’s “All I Want for Christmas is You”?

Is it…

The first time you see holiday decorations? On the first snowfall? When summer hits (if you’re in the southern hemisphere)? The first time you hear a holiday song on the radio or in-store? 

Or, can you just listen to it all year round because—really—it doesn’t matter what time of year it is, the song is just… GREAT?!

Spooky season may just have ended and the last of the Halloween sweets are yet to be  eaten, but some have already started counting down to Christmas. In fact, the pop queen herself ‘officially’ declared the beginning of the holidays in a tweet on November 1st – it’s #MariahSZN after all.

Whether you love it or hate it, one thing’s for sure – there’s no escaping the pop diva’s best-selling Christmas tune. We take a look at who loves Mariah Carey’s iconic “All I Want for Christmas is You” the most, and how early in the year people across the globe think it’s acceptable to play it.

Ho ho ho!

Methodology.

Klarna’s Holiday Survey was sent out online in collaboration with research agency Dynata to a representative sample of more than 18,000 consumers across 18 countries and three continents, with more than 1,000 respondents per country.

18 countries

18,000 consumers

3 continents

Sing a Christmas carol.

It may have been more than a quarter of a century ago that Mariah Carey’s “All I Want for Christmas is You” topped the charts, but it’s definitely still going strong—so much so that it’s even being banned in places, along with a one-play-a-night rule! Here’s a snapshot of where you’re most likely to hear the pop princess’ voice playing from a jukebox.

Who are Mariah’s biggest fans?

Americans are, hands down, the biggest lambily (what Mariah calls her fans) contingent and love Mariah’s “All I Want for Christmas is You” the most. Austrians and Danes come a close second and third, trumping their European counterparts.

90%

of Danes love Mariah’s “All I Want for Christmas is You”.

1 in 10

men love Mariah’s “All I Want for Christmas is You” – slightly more than females.

Mariah is for year-round listening.

Look into an Austrian’s playlist in March and one time out of five you’re likely to find Mariah’s “All I Want for Christmas is You” on it – it’s their guilty pleasure.

1 in 5

Austrians think it’s acceptable to listen to Mariah Carey’s “All I Want for Christmas is You” all year round.

2x

as many Klarna users listen to Mariah Carey’s “All I Want for Christmas is You” all year round as their guilty pleasure.

Christmas comes early!

You know it’s Christmas when Mariah Carey’s “All I Want for Christmas is You” is playing in every pub and store across the country–but is it really already the holidays if you hear the song played in early October? Let’s find out!

How early is too early?

While some listen to Mariah’s “All I Want for Christmas is You” completely at their leisure, the majority wait for the festive season to hit play. Americans lead the pack and start tuning in in early November, while Poles seem to be lagging behind and are the last to play the holiday tune.

2x

as many LGBTQIA+ people think it’s acceptable to hear Mariah’s “All I Want for Christmas is You” as early as October.

1 in 5

Aries listen to Mariah’s “All I Want for Christmas is You” all year round – it’s their guilty pleasure.

Christmas music according to generations.

Mariah Carey’s “All I Want for Christmas is You” has become a fixture of the holiday season, and despite it being around for decades it’s still a tune that many croon. Is her appeal universal, and does it span continents and age groups? Let’s take a look!

How early is too early, the age group version.

It’s no secret that attitudes vary depending on how old you are or where you’re from – click on the tabs below to see how different countries revere the Queen of Christmas.

Gen Z

listens to All I Want for Christmas is You” earliest – in October.

24%

of people start listening to “All I Want for Christmas is You” in early December.

That’s it for now!

Want to know more? Check out Klarna’s Festive Feels Report which takes a closer look at how identity impacts how we celebrate the holidays!

Welcome to Klarna’s Halloween Report! 🎃

Halloween is just around the corner. Notice the smell of pumpkin spice in the air? Whether you’re simply going to put a blanket over your head or you’re going all-out by wearing a three-piece costume, there’s no better time of year to dress up and show off your style. In this report, we look at Halloween trends across the globe and find out how people around the world are planning to dress up for the spooky season.

Let’s get spooky!

Methodology.

Klarna’s Halloween Survey was sent out online in collaboration with research agency Dynata to a representative sample of more than 18,000 consumers across 18 countries and three continents, with more than 1,000 respondents per country.

18 countries

18,000 consumers

3 continents

Dressing up for Halloween 👻

Getting ready for Halloween is an event itself so whether you’ve been busy brewing ideas or haven’t thought about your Halloween costume just yet, here’s the low-down on who’s fully committed to spooky season this year.

Who’s most likely to dress up?

Half of Americans are planning to dress up for Halloween this year—more than any other country. Let’s see who else is on the hunt for Halloween costumes across the globe!

1 in 4

people are planning to dress up for Halloween.

2x

more Americans are planning to dress up for Halloween compared to the global average.

Age does matter!

Gen Z and Millennials are up to ten times more likely to dress up compared to older generations, but when it comes to gender the split is equal. In fact, the same number of males and females plan to dress up.

1 in 4

males and females would dress up for Halloween.

55%

of Gen Xers are most likely to wear funny costumes compared to other generations.

Off to the fitting room!

When it comes to spooky season, putting a Halloween costume together is never an easy task. Do you want to come as a scary ghost, sexy nurse, or would you rather make someone laugh? Let’s take a look at what consumers around the globe are taking into the fitting room.

Halloween costume choice by country (in percent)

1 in 2

French respondents would choose a scary costume.

3 in 5

Austrians would choose a funny costume.

Sexy, scary or funny?

Globally, almost half of consumers surveyed said they would wear a funny costume, a third would go scary and a smaller number would go sexy. Below is more of what we found:

Halloween costume choice by age

Halloween costume choice by gender

Inspiration for Halloween costumes.

One of the most exciting parts of Halloween is figuring out what to wear. And inspiration can come from many different sources.

Movies, TV or social media? You decide!

Most consumers take inspiration from popular movies or TV shows, while others look to cultural icons, social media, or their own imagination.

1 in 2

is inspired by movies for their Halloween outfits.

1.5x

more Poles would use their imagination compared to the global average.

1 in 2

Gen Z and millennials look to movies for inspiration.

1 in 4

Gen X ers are inspired by cultural icons.

That’s it for this time!

Want to know more? Check out Klarna Insights, a treasure trove of information on consumer behavior!