🎄Deck the Halls 🎄
Christmas — a time of year to spend with loved ones, eating, gifting, and covering your home in copious amounts of glitter. Or…maybe not?
In this report, we explore festive decoration trends on a global scale. We want to know who’s maximalist, who’s minimalist, and who’s not into it at all. But most of all, we wanted to know what the ultimate Christmas tree looks like around the world. And we found out.
Join us as we deck the halls with … everything in sight.
Methodology.
Klarna’s Holiday survey was sent out online during October 2022 in collaboration with research agency Dynata to a representative sample of more than 17,540 consumers across 17 countries and 3 continents, with more than 1,000 respondents per country.
17,540 consumers
17 countries
’Tis the Season to Get Gaudy.
Trees, tinsel, garlands, baubles, candles … the more the merrier
Welcome to Tinsel Town.
Population: Everyone!
Most people (86%)
we spoke to will be decorating their homes for Christmas.
93%
will be decorating their home for Christmas in Ireland and Norway.
Deco Fanatics.
The holidays last longer for Americans, Aussies, and Canadians, who tend to kick off their decoration game earlier than the other countries we spoke to. In these 3 countries, the majority (50%+) start decorating their homes before December begins.
16%
of Americans get going in September or October. And 3% of them don’t take them down at all — they keep some up all year round as a guilty pleasure.
Holiday Decoration Budgets.
36%
already own everything they need.
3 out of 4
cap their spending at $50.
Turn the Lights Off.
40% will decorate their homes as they always do, but many (60%) will tweak their deco game a little this year.
25%
plan to increase the number of non-electronic Christmas decorations in their home.
27%
won’t be decorating the outside of their house with lights.
28%
will use fewer electronic Christmas decorations.
🎄The Deco MVP.
Christmas trees are the undisputed #1 decoration — nothing else comes close.
88%
have Christmas trees among their top favorite holiday decorations.
Tree Trends.
Real or fake? Traditional or unique? Let’s find out how Christmas trees are decorated across the world.
Real vs. Fake.
Artificial Christmas trees will be found in the majority of homes. But not in Austria and Germany.
59%
of homes, on a global average, will have an artificial tree. Meanwhile, 59% of Austrian and 47% of German homes will have a real Christmas tree.
A Greener Christmas ♻️
Eco-friendly, recycled trees are favored among those that opt for an artificial Christmas tree.
78%
of Austrian homes and 77% of German homes with an artificial tree have chosen one that is eco-friendly or recycled.
The Style Off.
When it comes to decorating Christmas trees, most people go for a traditional aesthetic over something unique.
83%
will go for a traditional Christmas tree decoration style.
Go All Out.
Maximalist, minimalist, or monochrome? Which deco style wins?
Maximalist
is the most popular description at 33%, with…
…minimalists and personal (inherited items) coming in joint second at 22%.
And that’s that.
Thirsty for more knowledge?
Make sure to check out the other reports available at Klarna Insights.