Last minute shoppers.
The holidays are about coming together and finding time with our nearest and dearest ones. And the festive season is also about gifts—both receiving and giving them.
With less than 2 weeks remaining, have American shoppers completed their shopping list way in advance, or are they scrambling at the last minute to buy holiday gifts?
We asked them to find out.
400 000 retailers
Online shopping data.
Insights from Klarna’s shopping data. Klarna serves more than 147 million consumers and 400 000 retailers.
89% of Americans are still shopping.
Nearly all shoppers still have items on their list that need to be crossed off, even as the holiday shopping days are dwindling down. A lucky few say they’re completely done, while 89% of people are still shopping. If you have a Millennial likely to be shopping for you, now’s a good time to send them some clear insights into what you want, they’re the generation with the most remaining items to buy.
still have items to cross off their shopping lists in the days to come.
Millennials have the most remaining items to find, with increasingly little time to navigate stock shortages and potential replacement items.