Welcome to Klarna’s Mariah Carey Christmas Report!

How early is too early to listen to Mariah Carey’s “All I Want for Christmas is You”?

Is it…

The first time you see holiday decorations? On the first snowfall? When summer hits (if you’re in the southern hemisphere)? The first time you hear a holiday song on the radio or in-store? 

Or, can you just listen to it all year round because—really—it doesn’t matter what time of year it is, the song is just… GREAT?!

Spooky season may just have ended and the last of the Halloween sweets are yet to be  eaten, but some have already started counting down to Christmas. In fact, the pop queen herself ‘officially’ declared the beginning of the holidays in a tweet on November 1st – it’s #MariahSZN after all.

Whether you love it or hate it, one thing’s for sure – there’s no escaping the pop diva’s best-selling Christmas tune. We take a look at who loves Mariah Carey’s iconic “All I Want for Christmas is You” the most, and how early in the year people across the globe think it’s acceptable to play it.

Ho ho ho!

Methodology.

Klarna’s Holiday Survey was sent out online in collaboration with research agency Dynata to a representative sample of more than 18,000 consumers across 18 countries and three continents, with more than 1,000 respondents per country.

18 countries

18,000 consumers

3 continents

Sing a Christmas carol.

It may have been more than a quarter of a century ago that Mariah Carey’s “All I Want for Christmas is You” topped the charts, but it’s definitely still going strong—so much so that it’s even being banned in places, along with a one-play-a-night rule! Here’s a snapshot of where you’re most likely to hear the pop princess’ voice playing from a jukebox.

Who are Mariah’s biggest fans?

Americans are, hands down, the biggest lambily (what Mariah calls her fans) contingent and love Mariah’s “All I Want for Christmas is You” the most. Austrians and Danes come a close second and third, trumping their European counterparts.

90%

of Danes love Mariah’s “All I Want for Christmas is You”.

1 in 10

men love Mariah’s “All I Want for Christmas is You” – slightly more than females.

Mariah is for year-round listening.

Look into an Austrian’s playlist in March and one time out of five you’re likely to find Mariah’s “All I Want for Christmas is You” on it – it’s their guilty pleasure.

1 in 5

Austrians think it’s acceptable to listen to Mariah Carey’s “All I Want for Christmas is You” all year round.

2x

as many Klarna users listen to Mariah Carey’s “All I Want for Christmas is You” all year round as their guilty pleasure.

Christmas comes early!

You know it’s Christmas when Mariah Carey’s “All I Want for Christmas is You” is playing in every pub and store across the country–but is it really already the holidays if you hear the song played in early October? Let’s find out!

How early is too early?

While some listen to Mariah’s “All I Want for Christmas is You” completely at their leisure, the majority wait for the festive season to hit play. Americans lead the pack and start tuning in in early November, while Poles seem to be lagging behind and are the last to play the holiday tune.

2x

as many LGBTQIA+ people think it’s acceptable to hear Mariah’s “All I Want for Christmas is You” as early as October.

1 in 5

Aries listen to Mariah’s “All I Want for Christmas is You” all year round – it’s their guilty pleasure.

Christmas music according to generations.

Mariah Carey’s “All I Want for Christmas is You” has become a fixture of the holiday season, and despite it being around for decades it’s still a tune that many croon. Is her appeal universal, and does it span continents and age groups? Let’s take a look!

How early is too early, the age group version.

It’s no secret that attitudes vary depending on how old you are or where you’re from – click on the tabs below to see how different countries revere the Queen of Christmas.

Gen Z

listens to All I Want for Christmas is You” earliest – in October.

24%

of people start listening to “All I Want for Christmas is You” in early December.

That’s it for now!

Want to know more? Check out Klarna’s Festive Feels Report which takes a closer look at how identity impacts how we celebrate the holidays!