Contrasting payment preferences across countries.
The difference in payment preferences gets even clearer when the countries are placed next to each other in the index.
Cash remains royal in DACH
Germany and Austria stand out with a high preference for cash compared to the other countries. On the other side of the coin, consumers in Nordic countries seldom use cash and prefer physical payment cards to a much higher extent.
8 out of 10 save money.
Across all countries and generations, consumers consistently are saving money.
saves money from their income in the wider global population. Gen Z’ers (90%) are the most frugal generation.
is the average share of income saved. Gen Z’ers (17%) allocate money for savings to the highest extent.
Save in a bank account. Or invest.
The attitude towards utilizing various investments to grow savings or keep money in a bank account is shared across generations. But not across countries.
has a bigger impact than age, and men invest at a higher rate than women in all countries.
Country of residence
has an even bigger impact. The difference between the share of the population saving money in bank accounts and those investing is highest in the UK, Australia, the Netherlands, and France. (It’s lowest in Sweden and Finland.)
Stocks, bonds—or cryptocurrency.
There are numerous ways to invest for those willing to do so, each with its potential upsides and risks.
are the most popular form of investment in every country except Germany, Austria, and Sweden, who instead prefer mutual funds and ETF’s.
men are twice as likely to invest in cryptocurrencies than women.
Environmentally sustainable investments are in-demand.
Growing money—while promoting planet health. The majority has considered investing in companies with an environmentally sustainable profile.
1 in 3
consumers have actively chosen to invest in environmentally sustainable companies, and as many have considered it but not yet done so. Only 27% say that they choose the investment product that will yield the highest returns regardless if they are sustainable or not.