Santa Paws 🐾

Christmas is almost here and everyone’s feeling sparkly. It would be rude to leave our pets out of the festive fun, don’t you agree?

In this report, we take a look at what’s in store for our furry friends this season. Will they be getting gifts? Special snacks? A little festive ’fit?

Let’s find out what pet owners around the world are planning this year.


Klarna’s Holiday survey was sent out online during October 2022 in collaboration with research agency Dynata to a representative sample of more than 17,540 consumers across 17 countries and 3 continents, with more than 1,000 respondents per country.

17,540 consumers

17 countries

Presents for pets.

Yes, your pet’s opening technique might differ from humans a tad, what with having paws and all, but that just makes it all the cuter.

The majority of pet owners will be including their furry friends.


of pet owners will buy a holiday gift for their four-legged companion.

Gen Z’ers are the most generous humans.

The younger the human, the likelier the animal is to receive a holiday gift.


of Gen Z’ers will buy a holiday gift for their pet.

But what to buy?

There is a very high likelihood that pets will be gifted food or toys. And it would seem that the older the human is, the more consumable the gift will be.

Food (or candy)

is the most popular gift (61%), followed by pet toys (58%).

Lucky puppy.

While the majority of pets will be getting gifts, some owners are way more indulgent than others.


Gen Z’ers (52%) are five times as likely to buy advent calendars for their pets than Baby Boomers (12%).

Festive ’fits.

The four-legged edition.

Dressed for (social media) success.

Sure, gifts are fun, but is anything cuter than a selfie with your very own Santa paws?


will dress up their pet for Christmas.

Bandanas, cooling vests, and raincoats.

Who said versatile wardrobes were just for humans?


sweaters are the most common clothing items found in pet closets across the world.

Cats vs dogs.

Ever wondered where the most well-behaved cats and dogs live? Or what country has the highest share of cat and dog people? Well, we have the 411.

Cat people vs dog people.

At 45%, we found that the majority of people would consider themself a dog person. Cat people aren’t far behind at 30%, while 25% prefer not to categorize themselves as either.


has the most dog people (59%), while…


has the most cat people (35%).

Cats are the OG influencers.

It has been said that cats own the internet. And our research shows that Gen Z’ers — aka the digital natives — are the most likely generation to consider themselves cat people. Coincidence?

Gen Z’ers

are more likely to be cat persons than older generations (34%).

Baby Boomers

are the most indifferent to the categorization (30%).

Who’s a good boy (or girl)?

Where do the world’s most well-behaved cats and dogs live?

As it turns out, most people feel like their pets could be better trained. We gave people a scale of 1-5 to mark their pet’s behavior and found that:

And that’s that.

Thirsty for more knowledge?

Make sure to check out the other reports available at Klarna Insights.