Insights from Klarna’s consumer research, conducted in collaboration with research agency Dynata to a representative sample of 1,001 consumers from Greece aged 18-65+ in September 2022.
The data from that survey has been compared with the data from Klarna’s Pulse reports, which are conducted in cooperation with Nepa across 13 countries (the US, UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark and Finland). The research is conducted quarterly and always includes a minimum of 1,000 respondents in each country. In total, 15,115 consumers participated during Q2 2022. The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users, and have been selected by research agency Nepa.