Online shopping is on the rise.
Shoppers globally are growing increasingly fond of online shopping. Not surprisingly, many retailers have stepped up their digital offerings during the pandemic. Younger generations prefer the online shopping experience while their older peers are trending in the same direction as they grow increasingly tech-savvy.
expect retailers to invest in technology that gives them frictionless payments online, and 49% say the same about physical stores.
of shoppers are more positive towards buying from an online store that would enable them to pay after delivery.
find it useful to split the payments for a high-ticket item into equal parts, without any additional cost or interest.
Sustainability minded shoppers actively seek out brands and retailers that share their values.
The importance for brands and retailers to act in an environmentally sustainable way is deemed as important across generations. Younger generations more often take the environmental impact of delivery options into consideration when shopping online, and seek out brands that are ethical and sustainable to a higher extent.
1 in 3
consider it important that brands act in an environmentally sustainable way.
1 in 4
actively seek out brands that are ethical and sustainable.
The majority of shoppers that take environmental impact into consideration are looking for information that help guide their purchase decision, including both environmental and social impact of the business.
want retailers to promote fair labor conditions, use recycled or sustainable material in production and actively combat climate change by reducing carbon emissions.
Followers become buyers.
On average, 33% of shoppers have purchased a product after seeing it on social media. And about half of them did it directly from the platform.
Social media climbers.
Social media has made it easier than ever to discover new trends and items. Shoppers find both inspiration—and shopping opportunities.
is more popular than Facebook for Gen Z in every country.
is together with Facebook the most popular platform for Millennials in every country, except for Finland, where Youtube has the most impact.
is the overall most popular platform for Gen X’ers and Baby Boomers.
Predictions for the future.
There’s still a general belief that the majority of shopping will be done in physical stores in a year’s time—but preferences are quickly shifting.
This chart illustrates the share of shoppers believing they will make the majority of their shopping online or in physical stores respectively.